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Fadu UP
Director Finance & Chief Financial Officer
Mr. Sarkhedi is a passionate professional with more than 23 years of experience in finance, accounting, fund raising and general management. He is a disciplinarian, has in-depth knowledge and insight on diverse subject matters and possesses excellent organizational and motivational skills.
Independent Director
A Physics graduate by degree and a journalist by training, she has carved her professional journey across various roles in the field of content and communication. With positions like Senior Correspondent and Editor Lead at Times of India Group and Content Head at Chief Minister’s Office, Government of Gujarat, she has earned rich experience, knowledge and proficiency in her field. She led key assignments for Government of Gujarat and Government of India in documenting content, working on digital and social media platforms and framing communication strategies during her role as a Communication Head of a media company. She ventured upon her entrepreneurial journey with The First Penguin, where she spearheads assignments on research-based, in-depth and creative content and communication, including curating of training modules for various coaching firms and organisations. She is also the Founder of Mighty Acorns, a life-skills and communication programme for children.
Independent Director
Mr. Amit Chokshi started his professional career working as Executive with Gujarat Steel Tubes Ltd (GST), Ahmedabad, in company’s Finance Department. He then worked with GST for around 7 years, from December, 1981 to November, 1987. Mr. Amit Chokshi joined GRUH Finance Limited (a subsidiary of HDFC Ltd – a company popularly known as ‘GRUH’), Ahmedabad. GRUH was an excellent niche-player providing finance into rural & semi-urban areas and it operated on Pan-India basis.
He handled retail operations of GRUH of different states, such as, Gujarat, MP, Chhatisgarh & Rajasthan. The Retail Operations encompassed varied functions such as Strategic Business Planning, Marketing, Credit Evaluation of eligible Home-loan customer, Legal & Technical Evaluation of properties under finance, Post-disbursal Servicing & handling of Collections. He handled work of Project Finance & Legal, as General Manager at GRUH. Mr. Amit Chokshi was also involved in tying-up for project finance with the leading developers, carrying out due diligence of potential project-developers & project under finance. GRUH operated its work of project financing on a PAN-India basis and all the processes (due diligence, sanction, disbursement, collection etc, was centralized at company’s Ahmedabad Head Office, under him.
Executive Director
Mr. Patel had been the Additional City Engineer with the Ahmedabad Municipal Corporation. With over 35 years of hands on experience, he has put in massive efforts in looking after the construction of houses for the urban poor by engaging in Slum Relocation and in-situ Redevelopment; also the EWS/LIG houses under different schemes/programs by GoG, GOI. He has worked assiduously in zonal administrative and engineering projects related to public services. His positive steadfastness has proved to be a remarkable credential in his work area and has earned him elevated endorsements / accolades in the fields of planning, preparation of tenders, execution of capital works in water supply, drainage, SWD, public building works, bridges, roads.
Independent Director
Ms. Rajal is an eminent Strategic Planner & 360o Marketing Consultant with professional educational background of Engineering & MBA. She is engaged in discovering her quest towards the business which she was passionate about from her childhood. She is the founder-CEO of “SMART TOUCH” – a strategic consultancy boutique engaged in exclusive consultancy especially in Real-Estate, FMCG, Health, and Education. Various reputed corporate clients (e.g. Rajani Group of Companies, Ban Labs, Samay Group, ICFAI Business School, & ICRI) as well as public sector undertakings have benefitted from her 15+ years of rich experience. She is a Specialist in perfecting the brand-image and business development based on her skillful ideas, planning, and implementation.
Independent Director
We are dedicated to building more than homes, we create lifelong investments that reflect quality, sustainability, and value. Understanding that our customers entrust their hard-earned savings into their dream homes, we uphold the highest standards of integrity, transparency, and excellence. Our spaces are designed with sustainable, energy-efficient solutions and premium materials, ensuring durability, comfort, and long-term value. With a customer-first approach, we prioritize ethical business practices, clear communication, and dedicated post possession support. Backed by renowned industry experts and stringent quality checks, we remain committed for delivery which results in long term satisfaction as by product outcome.
Our commitment to sustainability extends beyond our buildings. We have created over 258,336 sq. ft. of lush median green areas, enhancing urban biodiversity, cleaning the air, and cooling the microclimate to improve community well-being. We also revitalized 2,000 sq. m. of land around our coworking space, designing it as a refreshing, inspiring green retreat that fosters creativity and community. By seamlessly integrating nature into urban settings, we are dedicated to building sustainable, vibrant, and healthy environments for all.
Through Integrity, Accountability, and Responsible Leadership At the core integrity, accountability, and responsible leadership ensures the highest level of transparency and ethical governance, we undergo a rigorous internal audit of our GHG emissions conducted by external third-party agency. Our sustainability efforts are further validated and comprehensive calculation report from the globally renowned Deloitte. External audit by world best certification body TUV ensuring accuracy and accountability in our environmental impact assessments. By our multi dimension approach we have put check & balances through execution of every step by different agencies to eliminate conflict of interest.
At PRANA, We are redefining urban living through innovative Vertical Greenery in our landmark high-rise project. Our 10,000 sq. ft. vertical green façade enhances visual appeal while improving air quality, reducing noise, and supporting biodiversity. An 18,000 sq. ft. rooftop terrace offers a serene retreat, promoting energy efficiency by reducing urban heat. Connecting towers are 12,000 sq. ft. of green spaces that blend architecture with nature, fostering community interaction and offering scenic view
Digital Marketing Campaign of the Year
Innovative Marketing Concept of the Year
Proptech Realty Firm of the Year
OOH Campaign of the Year
Finance Team of the Year – Sustainability & Real Estate award at the 19th CFO
Vision & Innovation Summit & Awards 2024
Best ESG Initiative to Reduce GHG Emissions-Real Estate
ESG Visionary of the Year - Real Estate
Underground Utility
District Cooling
